A day in the life of Donatella Versace

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Series of New York Times on the private operating areas of the originators, Donatella Versace speaks about its workplace and why the drawing is not also important.

When most people think of Versace, they think of the palazzo on Via Gesu, but it turns out you work somewhere else.

I moved here 10 years ago. Before, my office was in Via Gesu, in the building where Gianni's (her brother) house was.

Now we employ that the garden to make fashion shows and have us a floor to make showrooms, but in this building are myself and my people of P.R., my assistants and some of the people of sale who work with the P.R.

In bottom all my teams of creators are: principal women of Versace, accessories, principal men of Versace, house, against, children, jean of Versace.

Now, you know, I tend to realize how much lines we have. It is alarming. I do not want to count. It is impossible to plan a meeting sometimes, thus we speak in the corridor. Sometimes we shout.

When you moved in, did you have to do a lot of work to the building?

Yes. Wherever I go, I need to be - to feel I'm in a Versace place and this didn't look like a Versace place.

It looked like a normal office for, you know, bankers. I need to surround myself with objects that remind me of something.

The picture on the left wall is a joyful moment, when we were all in Miami: me, my children and Gianni, and we were having fun, having breakfast next to the pool, and doing taekwondo all together. Those are the moments I cherish in my life.

Talk me through your day.

I wake up very early in the morning - 6.30 to 7 - and do a little bit in the gym. Not because I love it but because I need to do it to keep my body healthy. And I have a light breakfast.

I have a glam squad, who help me to do my hair and make-up every morning. I don't look like this when I wake up, you know. I need a little help.

And then I go to the office and talk to my assistants, go through all the mail.

And then I go straight downstairs and just wander around.

You do not draw, so how do you communicate your ideas for a new collection?

I think the drawing is the least important thing today. I communicate through shapes. And proportion. Proportion is the most important thing in an outfit.

If you are really a fashion victim, you don't care about proportion - you'll do, like, a huge skirt that nobody will walk in and go nowhere. But I'm a real woman in a real life.

 
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